Glossary
Welcome bonus
A promotional reward offered to new customers or new cardholders.
Definition
A welcome bonus is a bank promotion that may pay cashback, points, miles, vouchers, or another benefit after conditions are met.
Why it matters
Welcome bonuses can be valuable, but they often depend on new-customer status, minimum spend, time limits, and exclusions.
Example
A card may offer bonus miles if qualifying spend is reached within the first 60 days.
Important caveat
Bonuses are subject to bank approval and campaign terms.